General Sales, Merchandising, & Marketing Operations

Contains Stem Majors

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Total Degrees​
Awarded in 2023
5,965
growing 9.45%
Median In-State​
Public Tuition
$7,158
growing 3.29%
Median Out-of-State​
Private Tuition
$32,800
growing 1.23%
Average Wage
$109,808
growing 3.8%
People in Workforce
12.2M
growing 2.33%
Average Employee Age
44
growing 0.32%

About

In 2023, the locations with the highest concentration of General Sales, Merchandising, & Marketing Operations degree recipients are New York, NY, College Station, TX, and Madison, WI. In 2023, the locations with a relatively high number of General Sales, Merchandising, & Marketing Operations degree recipients are Lakewood, OH, Elim, PA, and West Chester, PA. The most common degree awarded to students studying General Sales, Merchandising, & Marketing Operations is a bachelors degree.

Photo by Rafael Matsunaga
Business

Institutions

Information about the types of higher education institutions that grant degrees in General Sales, Merchandising, & Marketing Operations and the types of students that study this field. New York University awards the most degrees in General Sales, Merchandising, & Marketing Operations in the US, but Stevens-The Institute of Business & Arts and Umpqua Community College have the highest percentage of degrees awarded in General Sales, Merchandising, & Marketing Operations.

Tuition costs for General Sales, Merchandising, & Marketing Operations majors are, on average, $7,158 for in-state public colleges, and $32,800 for out of state private colleges.

The most common sector, by number of institutions, that offers General Sales, Merchandising, & Marketing Operations programs are Public, 2-year institutions (177 total). The most common sector, by number of degrees awarded, is Public, 4-year or above (3,310 completions).

Institutions

Institution with the Most Degrees Awarded in General Sales, Merchandising, & Marketing Operations (2023)
  1. New York University
    596 degrees awarded
  2. CUNY Bernard M Baruch College
    580 degrees awarded
  3. Texas A & M University-College Station
    311 degrees awarded

The most common sector, by number of degrees awarded in General Sales, Merchandising, & Marketing Operations, is Public, 4-year or above (3,310 completions in 2023).

The following chart shows the share of universities that offer General Sales, Merchandising, & Marketing Operations programs, by the total number of completions, colored and grouped by their sector.

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Tuition Costs for Common Institutions

$7,158
Median In-State Public
$32,800
Median Out of State Private

New York University has the most General Sales, Merchandising, & Marketing Operations degree recipients, with 596 degrees awarded in 2023.

The following bar chart shows the state tuition for the top 5 institutions with the most degrees awarded in General Sales, Merchandising, & Marketing Operations.

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Specialized Colleges

Highest Concentration Institution
  1. Stevens-The Institute of Business & Arts
    29.7%
  2. Umpqua Community College
    26.9%
  3. Ocean County Vocational-Technical School
    23.7%

Out of all institutions that offer General Sales, Merchandising, & Marketing Operations programs and have at least 5 graduates in those programs, Stevens-The Institute of Business & Arts has the highest percentage of degrees awarded in General Sales, Merchandising, & Marketing Operations, with 29.7%.

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Degrees Awarded by County

Counties with the Most Degrees Awarded in General Sales, Merchandising, & Marketing Operations
  1. New York County, NY
    1,176 degrees awarded
  2. Brazos County, TX
    311 degrees awarded
  3. Dane County, WI
    232 degrees awarded

This map shows the counties in the United States colored by the highest number of degrees awarded in General Sales, Merchandising, & Marketing Operations by year.

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Employment

Information on the businesses and industries that employ Business graduates and on wages and locations for those in the field.

The average salary for Business majors is $109,808 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.

The industry that employs the most Business majors is uninformed, though the highest paying industry, by average wage, is Securities, commodities, funds, trusts & other financial investments.

Yearly Income for Common Jobs

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
$109,808
Average Wage in Workforce
± $788
3.8%
1 Year Growth
± 0.985%

The average salary for Business majors is $109,808 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.

This chart shows the average annual salaries of the most common occupations for Business majors.

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Highest Paying Locations

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
Highest Paying Pumas
  1. NYC-Manhattan Community District 7--Upper West Side PUMA, NY
    $251,097
  2. NYC-Manhattan Community Districts 1 & 2--Financial District & Greenwich Village PUMA, NY
    $240,250
  3. Nassau County (Northwest)--North Hempstead Town (North) PUMA, NY
    $239,902

This map shows the public use micro areas (PUMAs) in the United States colored by the average salary of Business majors.

Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.

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Most Common

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

The most common occupations for Business majors, by number of employees, are Accountants & auditors, Other managers, and Financial managers.

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Most Specialized

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

Compared to other majors, there are an unusually high number of Business majors working as Accountants & auditors, Financial examiners, and Financial analysts.

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Highest Paid

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

The highest paid occupations by median income for Business majors are Surgeons, Physicians, and Nuclear medicine technologists and medical dosimetrists.

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Occupations by Share

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
12.2M
2023 Workforce
± 82,369
2.33%
1 Year Growth
± 0.936%

The number of Business graduates in the workforce has been growing at a rate of 2.33%, from 12M in 2022 to 12.2M in 2023.

The largest single share of Business graduates go on to work as Accountants & auditors (8.91%). This chart shows the various jobs filled by those with a major in Business by share of the total number of graduates.

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Most Common

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

The most common industries that employ Business majors, by number of employees, are uninformed, Elementary & secondary schools, and Computer Systems Design.

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Highest Paid

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

The highest paying industries of Business majors, by average wage, are Securities, commodities, funds, trusts & other financial investments, Oil & gas extraction, and Computer & peripheral equipment manufacturing.

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Industries by Share

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
12.2M
2023 Workforce
± 82,369
2.33%
1 Year Growth
± 0.936%

The number of Business graduates in the workforce has been growing at a rate of 2.33%, from 12M in 2022 to 12.2M in 2023.

The industry which employs the most Business graduates by share is uninformed, followed by Elementary & secondary schools. This visualization shows the industries that hire those who major in Business.

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Specialty Locations

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
PUMAS with a relatively high number of Business majors
  1. Dallas City (Downtown)--North of I-30 PUMA, TX
    2.97
  2. NYC-Manhattan Community Districts 5 & 6--Midtown, East Midtown, & Flatiron PUMA, NY
    2.91
  3. Chicago City (North)--Lake View & Lincoln Park PUMA, IL
    2.91

This map shows the public use micro areas (PUMAs) in the United States where there are a relatively high population of Business majors.

Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.

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Diversity

Demographic information for those who earn a degree in Business in the United States.

The average age of a person in the workforce with a degree in Business is 44.

The most common degree type these workers hold is a Bachelors Degree. Female employees are more likely to hold Business degrees, and White students are the most common race/ethnicty group awarded degrees in Business (3,122 students).

Workforce Age

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
44
Average Age in 2023
± 0.0906 Years
0.32%
1 Year Change
± 0.291%

This chart shows distribution of ages for employees with a degree in Business. The most common ages of employees with this major are 40 and 39 years old, which represent 2.68% and 2.6% of the population, respectively.

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Degrees Awarded

The most common degree types awarded to students graduating in General Sales, Merchandising, & Marketing Operations are Bachelors Degree, Certificate of at least 1 but less than 2 academic years, and Associates Degree.

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Workforce Degrees

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.

The most common degree types held by the working population in Business are Bachelors Degree, Masters Degree, and Professional degree.

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Sex Imbalance for Common Institutions

Female (55.6%)
Most Common Sex with a Degree in this Field

This chart shows the granted degrees by sex at the 5 institutions that graduate the most students in General Sales, Merchandising, & Marketing Operations.

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Race & Ethnicity by Degrees Awarded

Most Common Race or Ethnicity
  1. White
    3,122 degrees awarded
  2. Hispanic or Latino
    869 degrees awarded
  3. Non-resident Alien
    742 degrees awarded

This chart shows the number of degrees awarded in General Sales, Merchandising, & Marketing Operations for each race & ethnicity. White students earned the largest share of the degrees with this major.

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Race & Ethnicity by Sex

Most Common Race/Ethnicity and Sex Combination
  1. White Male
    784 degrees awarded
  2. White Female
    643 degrees awarded
  3. Asian Female
    200 degrees awarded

This chart illustrates the differences by sex for each race & ethnicity of Bachelors Degree recipients in General Sales, Merchandising, & Marketing Operations.

White Male students, who earn most of the degrees in this field, are the most common combination of race/ethnicity and sex.

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Global Diversity

The closest comparable data for the 4 Digit Course General Sales, Merchandising, & Marketing Operations is from the 2 Digit Course Business.
Most Common Countries of Origin
  1. India
    181,180 degree recipients
  2. Mexico
    159,478 degree recipients
  3. Philippines
    142,686 degree recipients
High Relative Number of Students
  1. Singapore
    2.55 times more than expected
  2. Zimbabwe
    2.52 times more than expected
  3. Denmark
    2.46 times more than expected

There are a relatively high number of people that were born in Singapore that hold Business degrees (2.55 times more than expected), and the most common country of origin by total numbers for non-US students earning a degree in this field is India (181,180 degree recipients).

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Skills

Data on the critical and distinctive skills necessary for those working in the General Sales, Merchandising, & Marketing Operations field from the Bureau of Labor Statistics. General Sales, Merchandising, & Marketing Operations majors need many skills, but most especially Speaking. The revealed comparative advantage (RCA) shows that General Sales, Merchandising, & Marketing Operations majors need more than the average amount of Service Orientation, Persuasion, and Negotiation.

These two visualizations, one a radial chart and one a bar chart, show the same information, a rating of how necessary the following skills are for General Sales, Merchandising, & Marketing Operations majors. Toggle between "value" and "RCA" to see the absolute rating of that skill (value) and the revealed comparative advantage (RCA), or how much greater or lesser that skill's rating is than the average. The longer the bar or the closer the line comes to the circumference of the circle, the more important that skill is. The importance of Service Orientation is very distinctive for majors, but the Speaking, Persuasion, and Service Orientation are the three most important skills for people in the field.

Radar Distribution

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Bar Chart

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