Models, demonstrators, & product promoters

Detailed Occupation

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2023 Workforce

34.8k

Average Age

45.8

Average Salary

$32,997

Average Male Salary

$38,105

Average Female Salary

$30,422

About

Models, demonstrators, & product promoters are most often employed by the Advertising, public relations & related services industry. The average yearly wage for Models, demonstrators, & product promoters was $32,997 in 2023.

The locations that employ the most Models, demonstrators, & product promoters are Los Angeles County (Central)--LA City (East Central/Central City & Boyle Heights) PUMA, CA, NYC-Brooklyn Community District 3--Bedford-Stuyvesant PUMA, NY, and Leon County (Central)--Tallahassee City (Central) PUMA, FL. The locations with a relatively high concentration of Models, demonstrators, & product promoters are Lake County (Central) PUMA, IN, Macon, Dekalb & Cannon Counties PUMA, TN, and Inner Northwest Prince George's County--College Park City & Langley Park PUMA, MD.

Photo by Pat (Cletch) Williams

Employment

Employment and salary information for the Models, demonstrators, & product promoters workforce. Models, demonstrators, & product promoters workforce in 2023 was 34,788 people, of which 66.5% were women and 33.5% were men. Models, demonstrators, & product promoters are paid most in Washington County (Southeast)--Tigard, Tualatin & Sherwood Cities PUMA, OR but are relatively concentrated in Lake County (Central) PUMA, IN.

Employment Over Time

Metric

Grouping

11,656

Male Workforce

± 2.65k

23,132

Female Workforce

± 3.73k

The Models, demonstrators, & product promoters workforce in 2023 was 34,788 people (66.5% women and 33.5% men). This implies an average annual growth of −42% between 2014 (59,951) and 2023 (34,788).

Employment by Location

Level

Metric

This map shows the states in the United States shaded by average wage for Models, demonstrators, & product promoters.

During 2023, the states that concentrated the best average annual wage were Kansas ($119,326), New Hampshire ($97,592), and Oklahoma ($66,740).

Yearly Wage Ranking

$32,997

AVERAGE WAGE

#465 in the ranking (2023)

$67,727

NATIONAL AVERAGE WAGE

For all occupations across the US

In 2023, Models, demonstrators, & product promoters earned an average of $32,997, $34,730 less than the average national salary of $67,727

The graph shows the ranking of Models, demonstrators, & product promoters in relation to all Detailed Occupation in 2023.

Wage Distribution

Gender

0.629

WAGE GINI

In 2023, Models, demonstrators, & product promoters had a wage GINI coefficient of 0.629, which is higher than the national average of 0.476. In other words, wages are distributed less evenly for Models, demonstrators, & product promoters (shown in red) than for the overall labor force (shown in gray).

The graphic shows the distribution of average salaries by buckets for Models, demonstrators, & product promoters compared to the entire workforce in the country.

Industry

Information on the industries that employ Models, demonstrators, & product promoters and on wages for those in the field. Advertising, public relations & related services is the industry that employs the most Models, demonstrators, & product promoters, both by share and by number, though the highest paid industry for Models, demonstrators, & product promoters, by average wage, is Computer Systems Design ($152,593).

Occupations by Industries

Metric

Value

34.8k

2023 Workforce

± 4,579

−11.1%

1 YEAR GROWTH

± 20.3%

This graphic shows the share of Models, demonstrators, & product promoters employed by various industries. Advertising, public relations & related services employs the largest share of Models, demonstrators, & product promoters at 37.9%, followed by uninformed with 34.5% and Promoters of performing arts, sports, and similar events, agents and managers for artists, athletes, entertainers, and other public figures with 16.4%.

Diversity

Demographic information on Models, demonstrators, & product promoters in the US. The workforce of Models, demonstrators, & product promoters in 2023 was 34,788 people, with 66.5% woman, and 33.5% men. The average age of male Models, demonstrators, & product promoters in the workforce is 43.7 and of female Models, demonstrators, & product promoters is 46.8, and the most common race/ethnicity for Models, demonstrators, & product promoters is White.

Gender and Age

Metric

The workforce of Models, demonstrators, & product promoters in 2023 was 34,788 people, with 66.5% woman, and 33.5% men.

The age ranges that concentrated the largest workforce were 20 to 24 years (4,265 people), 25 to 29 years (3,712 people), and 30 to 34 years (3,317 people). Among them they concentrated 32.9% of the total workforce.

Ethnicity

Gender

In 2023, 21.4% of Models, demonstrators, & product promoters workers were Hispanic and 78.6% non-Hispanic.

The treemap shows the distribution of Hispanic workers according to their origin, highlighting Mexican (57.7%), Puerto Rican (15.1)%, and Cuban (5.36)%

You can review this information by gender using the selectors above.

Races

In 2023, 64% of the Models, demonstrators, & product promoters workforce were White, of which 63.6% were women and 36.4% men. Other races that concentrated a significant number of workers were Two or More Races (12.5%) and Black (11.3%).

Education & Skills

Data on higher education choices for Models, demonstrators, & product promoters from The Department of Education and Census Bureau. The most common major for Models, demonstrators, & product promoters is Business but the most specialized major according to RCA in 2023 were Science Technologies.

Among the necessary skills for Models, demonstrators, & product promoters, Social Perceptiveness stands, but the revealed comparative advantage (RCA) shows that Models, demonstrators, & product promoters need more than the average amount of Social Perceptiveness.

Majors

ACS PUMS data only shows the major for bachelor's degrees. However, we can filter the data based on highest degree obtained.

Type of Majors

Degree

The most common majors achieved by Models, demonstrators, & product promoters in 2023 (counting all academic degrees) were Business (2,089 people), Social Sciences (701 people), and Education (698 people).

You can review this information for different academic grades by modifying the option selected in the selector above.

Education Levels

Metric

The main educational levels achieved by the Models, demonstrators, & product promoters workers were Some college (9,962 people), High School or Equivalent (9,314 people), and Bachelors Degree (6,732 people).

The graphic shows the Models, demonstrators, & product promoters workforce by gender and educational level.

Skills

Chart

Value

Data on the critical and distinctive skills necessary for Models, demonstrators, & product promoters from the Bureau of Labor Statistics. Models, demonstrators, & product promoters need many skills, but most especially Social Perceptiveness, Active Listening, Speaking.